In brief

How do you focus your corporation for maximum impact?

A stimulating one-day forum to expand your view of purpose and work so you can make a greater positive impact within your industry and sphere of influence.


Corporate Social Responsibility. Triple Bottom Line. Social Entrepreneurship. B Corporations. 4th Sector… There’s no question that doing well while doing good is a hot topic worldwide. Customers demand it, communities deserve it and shareholders reward it. Not to mention, as working professionals, we want our work to have meaning and to make a positive impact in the world.

The challenge of business leaders doesn’t stem from lack of knowledge, desire or even lack of empowerment. Honing a sharp, clear, inspiring Statement of Purpose is, we have found, generally helped along with outside facilitation. In working with thousands of leaders worldwide, we know that true impact is realized when you:

  • Maximize every activity to serve and improve the lives of those around you,
  • Leverage your unique strengths and assets to tackle challenges both inside and outside of work
  • Align and engage those in your sphere of influence around a greater purpose.
If it’s your desire to be a catalyst for meaningful and lasting change in society, crafting a fresh Purpose Statement is a good place to begin.


Upon completion, you will have a freshly drafted Purpose Statement for your organization that goes beyond making money (or simply giving it away).  Our goal is that all participants will be aligned around the new Purpose. Additionally, you will learn to achieve greater impact as you leverage your unique assets, skills, abilities and current positioning. On-going benefits from this Day of Purpose include a greater alignment with your personal purpose and a positive impact on all those you touch and influence.


Brett Johnson and his experienced team will lead you through a stimulating day that includes a proprietary assessment, interactive teaching time, exercises and facilitated discussions. The goal will be to craft a new Purpose Statement together.

“We as a company have had many discussions regarding our purpose. However, I always knew that there was more to it than what we thought. In our session with Brett he really came and unpacked the bigger picture and revealed our real purpose. We are so excited! Thank you very much.” COO, Financial Services company, 2016